To get the best out of your website, you have to make sure you optimize it to the max, to do that you have to keep in mind some rules:
First, you have to determine your goal
Before you begin, make sure that your goal is clear. Want to sell products? Get subscriptions? Build a base of contacts? Each of these actions requires different strategies and different layouts for your website. A successful website will make the visitor complete the required action and can dramatically increase the effectiveness of their marketing campaign.
Second, the rule of the internet “Less is more”
The website optimization is both appearance and content. Make sure your page is visually appealing, use a flashy but clean title to promote your offer, and a subtitle with more information. Do not fill your website with unnecessary information. It is estimated that you have only 8 seconds to capture the attention of visitors, so do not waste them!
Third and very important, you have to build confidence
Optimizing the website includes making the consumer feel secure. The best way to do this is to build a certain level of trust. He may not know your company or your product, but when you see that you have huge followers on Social Media or that other recognized companies are your customers, you will confirm that your website is trustworthy.
Include logos and testimonials on your website, but in a way that does not become a distraction, but something that reassures the visitor.
Forth, do not forget about color and visuals
Remember that interesting visuals have a greater impact than words. An image or a short video that reveals your offer, your product or something humorous related to the text will capture the visitor’s interest. Keep the same color palette that your brand uses or uses in advertising normally – it may be subliminal, but it helps to optimize the website.
Identify the keywords that people interested in your business use and attach a great deal of importance to the Call to Action button, which should be clear and prominent.
And for the last, test your website on all devices
These days, your website cannot be thought of just for laptops or computers. It’s estimated that almost 30% of online traffic comes from mobile devices, and if people cannot properly see their website on their phone or tablet, it can be even worse for business than having none.