Setting up a WordPress site is quite easy, but to optimize the site for SEO to boost traffic and ranking isn’t. WordPress is already optimized for search engines, which levels the playing field. However, you may realize that your site still ranks lower every day, even with WordPress. You should keep in mind that SEO is not just about using the right keywords anymore. To fully optimize your site for SEO, you have to consider using new approaches. Here are a few WordPress SEO tips that will boost your ranking.
Optimize Your Blog’s Performance
Did you know that an average visitor will only wait for 3 seconds for your site to load? Once the time has elapsed and it’s still loading, they abandon the site immediately. Keep in mind that every second count. You cannot afford to lose out on visitors just because of an unresponsive site.
When your site’s performance is low, you will not only lose potential visitors. Your Google ranking is also largely affected. Page speed is a crucial factor in calculating search engine ranking. How your site performs largely affects user experience. This has an even bigger impact on your site’s ranking and traffic.
As a site owner, you should keep testing your site’s responsiveness.Here is a comprehensive guide from Kinsta on how to score 100/100 in Google PageSpeed Insights with WordPress. You can also get a premium WordPress theme. Purchasing a theme gives you unlimited support, unlike when using free WordPress themes. Moreover, getting more responsive themes provides a positive user experience to your users.
As a WordPress user, fully optimize your site through:
- Reducing image size.
To compress images, use free WordPress plugins such as WP-Smushit. Alternatively, use Lazy Load, a plugin that only loads images when users scroll down the page.
- Optimize performance
We recommend the WP Super Cache WordPress plugin. It allows you to set up from basic to advanced performance.
- Content delivery network (CDN)
A CDN such as Cloud Flare will manage all the data consumption on your website. Moreover, it adds an extra layer of security to the site. A secure site attracts more users and boosts traffic.
Install A WordPress Plugin
WordPress may be optimized for SEO, but a plugin is crucial to set a stronger foundation.
Plugins allow you to have complete control when optimizing what Google sees from your site. If your goal is to rank higher on search engines, start with the basics. You don’t need to be a technical user to install and use a WordPress plugin.
We recommend installing the Yoast WordPress plugin. It’s not only easy to set up, but will allow you to cover all the basics of SEO. On installation, run the configuration wizard to ensure everything is in place.
Your plugin will allow you to generate better content, with relevant keywords. It also generates XML sitemaps automatically and enables breadcrumbs on your site. A fully optimized site ranks high on search engines. As a result, you attract more users which boosts your traffic.
Conducting your own WordPress SEO audit is just as crucial. Try out plugins such as My Site Audit for a thorough analysis. You can audit your website’s content which allows you to improve user engagement thus driving more traffic.
Optimize Content For Topics
When talking about optimizing sites for SEO ranking, most of us think about keywords. As a WordPress user, your focus should be content creation. This is what fuels your SEO strategy and determines your search ranking.
Are you creating relevant content? Do you post blogs regularly on your site? These are some of the questions you should ask yourself when seeking to boost traffic.
It’s about time you stopped creating content around specific keywords. As technology advances, Google keeps getting smarter over the years. It displays relevant results, even without the user typing exact keywords.
Your job as a content creator should be developing high quality and actionable content. You don’t have to focus on SEO all the time. Google now has the ability to differentiate between different contexts. This is why it will only display what is relevant to a specific user. Keywords are still crucial but should be used sparingly to create a naturally flowing article.
A great WordPress SEO tip is installing a plugin. There are numerous proved WordPress hosting plugins that get the job done. They will suggest latent semantic indexing (LSI) or keywords as you create content.
This is also a great social media marketing strategy. Reason being, there is an actual incentive to generate longer posts. More content translates to more value and information to the users. It also means that there are more keywords in your article. This results to higher ranking and more traffic to your site.
Incorporate Videos Into Your Content
Did you know that videos are the most engaging form of content? Recent studies indicate that over 70% of internet traffic in 2017 is generated from videos.
Using videos directly affects your search rankings. Your chances of appearing on the first page of Google are increased every time you add a single video; by a whopping 53 times.
You can embed videos in your blog posts on WordPress. This allows you to engage users for longer. It also reduces bounce rates and boosts your ranking and traffic. To achieve this on your WordPress site, copy the link and post it in your content. WordPress converts the link into a video automatically.
Set Your Permalinks
Permalinks are the URLs of your site. This is what visitors will use in their address bars when they need to view your site. Permalinks are also utilized by other sites and search engines to link to your website.
WordPress is designed with its own permalink default settings. You can change the settings to suit your needs. It is best practice to change your default settings to post name /%postname%/. Users will remember this easily. Moreover, post names are simpler to index by search engines, which boosts your ranking.
Every visually stunning and feature rich website should be optimized for SEO. We have given you the best WordPress SEO tips to boost your ranking and traffic. Try and make the best of these tips and engage users for the best results.
Are there more WordPress SEO tips you can add to our list? Feel free to leave your feedback in the comment section below.